Port Credit Memorial Arena has been whole-heartedly received by the users and the community, and to such an extent that numerous requests have been made to produce professional videos at its location. In 2012, Budweiser Canada, in preparation for Super Bowl XLVI, created an ad that was entirely shot at the arena, with a flash mob and play-by-play announcers, effectively turning the arena into a professional league rink.
Budweiser marketing manager Ben Seaton said the commercial:
"captures the incredible excitement of a league game that has been elevated to new heights with all the elements of a professional game." He added that “the newly-renovated Port Credit Arena was chosen as the site because of it's refurbished look and atmosphere.”
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Source: “Super Bowl ad filmed here” Mississauga.com, Iain Colpitts, Feb 02, 2012
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